Naomi Osaka had an ideal 2020, and 2021 is seeking to be simply as vital for the tennis champ. Louis Vuitton introduced that they’ve enlisted the beloved tennis star to grow to be its new model ambassador. Spotlighted in Spring/Summer season 2021 fashions, the marketing campaign was shot by the home’s creative director of ladies’s collections, Nicolas Ghesquière.
One of many first Black ladies to carry the mantle of brand name ambassador for the posh home, Osaka wears her curly hair in her pure ‘fro for the SS21 marketing campaign as a nod to her signature on-court look. The three-time Grand Slam champ additionally sports activities one in every of Ghesquière’s colourful seasonal T-shirts, elevated with illustrative prints and a golden sash that encircles her arm as if in homage to her champion legacy. Lastly, Osaka totes a minute shoulder bag realized in Louis Vuitton’s monogram canvas, uniting the star athlete with the home’s key iconography.
“Naomi is an distinctive girl who represents her technology and can also be a task mannequin for everybody,” Nicolas mentioned. “Her profession and convictions are inspiring. I’m in awe of Naomi. She stays true to herself and would not compromise on her values.”
The champ posted the photograph to Instagram with a caption that reads: “Wow, that is loopy. Honored to be @louisvuitton latest Home Ambassador. Shaggy dog story: I first purchased my mother an LV bag after I was 16 as a birthday current, and it is kinda been a convention since. Do I name this a full circle second? Sure 🥰.”
To this point, the marketing campaign photographs have us mentally setting up a 2021 trend temper board, and we won’t wait to see what different seems to be Naomi serves up this spring!